Vision, Mission and Values

The industry is in a state of upheaval. LAR is also in the process of redefining itself for the future and is playing a major role in shaping the transformation into a new analytical age.

Our Vision - Innovative Water Solutions

Since its foundation in 1986, LAR follows one goal - the development and manufacturing of environmental friendly technologies for the determination of water quality.

During decades we have created the broadest TOC analyzer product portfolio, that meet the toughest requirements in industry. Therefore, we see ourself as The TOC Company producing Innovative Water Solutions.

Our Mission

In order to pursue our goal of Innovative Water Solutions, we have defined four main pillars, that drives us: Innovation & High-Tech, Digitalization, Smart Products, and After Sales.

Innovation & High-Tech

Environmentally friendly measuring methods
Innovation leader in process water analytics

Smart Products

Expansion of networking components
Provision of a service backend, which promotes the exchange between customer and LAR

Digitalization

Building a technology infrastructure with a focus on the customer experience
Digitalization of internal processes

After Sales & Service

Wide range of services (on-site and remote)
Establishing long-term business relationships
Customers and partners appreciate us as a powerful partner

Our Values

Our team is the ❤ of our company. From all over the world, whether from a trade fair in America, a customer visit to South Africa, a service visit to China, or at our headquarters in Berlin, our team spends great things every day.

Our international team follows the core values that define who we are, guide our decisions and influence the way we work.

INTEGRITY

Do the right thing even when no one else is watching
Act with honesty and be consistent
Be self-aware

TRUST

Make and keep commitments
Be credible, competent, and transparent with facts
Act with courage, candor, and compassion

TEAM

We value our team members and their unique contributions, and we invest in their growth
Best team wins: Insist on winning together with integrity
Insist on empowerment. Be accountable and take ownership and responsibility. Exercise shared risk

SIMPLICITY

It's a way of life rooted deep in our culture. Focus on removing clutter, complexity, difficulties and the unnecessary from our products, processes, services, and most importantly from our thinking
Focus on the essentials that 'move the needle'; that add real value to our business and to our customers
We make our products easy to make and use, and of higher quality and reliability. We make our services customer-friendly. We make our processes and work life employee-friendly

EXCELLENCE

Exercise discipline and focus. Customers challenge us, and we challenge ourselves, to continuously improve. We set the bar high for ourselves and each other
Make a positive impact. We constantly strive to make things better in a meaningful way — for our company, our customers and the world
Build a legacy of greatness. Our drive for continuous improvement keeps us ahead of our competitors, creating enduring value and lasting impact at a global scale

INNOVATION

Innovation defines our future. Focus on customer-back innovation and what adds real value to our customers. We do not innovate in a vacuum
Innovation is our ultimate competitive differentiator
We improve or safeguard people’s lives by delivering technologies that matter. By helping our customers achieve amazing things, we enhance quality of life around the world